I was approached by Meleni Bharwani, Creative Director of Earth Couture, to design a collection for her luxury Organic clothing range. This wasn’t as much of a departure as you might think as I’m passionate about design in all things and a firm believer in the benefits of organic living. But what really excited me about the project was Earth Couture’s dedication to making a difference in Africa. The idea for Earth Couture was born out of Melanie’s experiences living in Nigeria and her commitment to making positive change remains.
With each purchase from my collection a portion of the sales goes to purchasing mosquito coils to combat the spread of Malaria and AIDS. Malaria has been in the headlines recently and is a disease which affects half of the world’s population. In 2008 alone there were an estimated 243 million cases of malaria and nearly 863 000 deaths due to the disease. Being able to work with Earth Couture meant I could do my small bit to combating this terrible illness.
Aside from being in fashionable company when lounging in my new collection of luxurious ethical and organic clothing you’ll be making a real difference to combating Malaria. I hope you’ll look at my collection on the Earth Couture website, or if you’re in London, pop in to Harrods to see the range up close.